MASERU — A new bridal boutique, Wedding World, was launched at Maseru Pioneer Shopping Centre last week.
The boutique designs bridal wear and cocktail dresses.
Wedding World, which boasts 20 years experience in the designing and selling of bridal wear, also produces wedding cakes.
The company has a branch near the Maseru Bridge border post in South Africa’s Free State province.
A supervisor at Wedding World, Rahab Borole, told the Sunday Express on Friday that they opened a new branch at Pioneer Shopping Centre in response to the growing demand from their customers in Lesotho.
“There were many customers who were coming to our boutique from Lesotho,” Borole said.
“They were struggling to cross the border because of the long queues at the border gate.
“Sometimes they would arrive at the shop only to find out that we had closed,” she said.
The Maseru Bridge border post has been chaotic since May last year after the South African government introduced new stringent measures for Basotho crossing into the country.
All travellers passing through the border post are now required to have their passports stamped after the South African immigration department outlawed the use of the six-month permit.
The permit allowed holders to pass the border without having their passports stamped.
The decision to ban the six-month permit triggered chaotic scenes with motorists spending up to four hours each to cross the border.
Borole said these inconveniences had pushed the company to open a new branch in Maseru to cater for their growing clientele.
She said the border gate delays were inconveniencing both themselves and their customers in Maseru.
“It was an inconvenience on our side because some came in very late after normal business hours,” Borole said.
She said the boutique was targeting couples who were planning to get married as well as those who would be celebrating their wedding anniversaries.
Besides selling wedding dresses the company also hires out wedding gowns.