…through soccer ball donations
Seithati Motšoeneng
FNB Lesotho, in partnership with Visa, has concluded its “Swipe, Tap and Win” campaign by donating soccer balls to 11 lower-division football leagues, reinforcing its commitment to grassroots sports development while rewarding customers for adopting digital payment solutions.
The campaign, implemented in collaboration with the Lesotho Football Association (LEFA), encouraged customers to use their FNB Visa cards for purchases, with weekly and monthly prize draws promoting the convenience and security of digital payments.
As part of its campaign, FNB donated footballs to 11 lower-division leagues across the country, an investment aimed at strengthening youth football and supporting community-based player development.
FNB Lesotho Chief Marketing Officer, Tšotetsi Seema, said the campaign successfully combined customer engagement with the bank’s commitment to sport.
“Through our partnership with Visa, we rewarded customers for embracing digital payment solutions while celebrating their passion for football. The soccer ball donations reflect our commitment to nurturing young talent and empowering communities through sport,” Seema said.
He added that the initiative demonstrated how strategic partnerships can create value beyond banking by contributing to community development.
LEFA Secretary General, Mokhosi Mohapi, welcomed the initiative, saying FNB had deliberately chosen to invest where support is often lacking.
“FNB proposed that the donations be directed to developing clubs, recognising that grassroots football is where future stars begin. Many sponsors focus on established teams, but investing in lower divisions is an investment in the future of Lesotho football,” Mohapi said.
He commended the bank for recognising the importance of developing young talent, noting that sustainable growth in football depends on consistent support for community clubs and youth structures rather than only elite teams.
Mohapi, however, stressed that long-term corporate investment is needed to strengthen grassroots football.
“These donations are valuable, but lasting impact will come when investment in grassroots sport becomes intentional and sustained, rather than a once-off initiative,” he said.
The campaign illustrates how corporate partnerships can deliver both commercial value and social impact by promoting financial inclusion while contributing to the development of local sport.