Mohalenyane Phakela

HOUSE music DJ, Moeketsi “Agent K” Mphuthi, will on Friday launch a campaign dubbed #KeepingHouseMusicAlive along with other disc spinners at Empress Lounge in Moshoeshoe II.

According to the veteran DJ, the campaign was meant to promote the genre, which he said had markedly declined in prominence in the country.

“House music is slowly dying because there are fewer venues in the country where house music lovers are served. We want to keep the house music fire burning hence the launch of the campaign,” said Agent K, who is also a judge in the DJ category of the Vodacom Superstars talent search competition.

He said the campaign would entail a countrywide tour to promote house music and also through social media.

“We intend to start the campaign by holding a show in Maseru, and then branch out to the other nine districts of the country,” said Agent K.

“Social media will also play a crucial role in promoting the campaign, and we will upload videos of our activities. Added to that, we will also use such platforms as radio, television and newspapers to raise awareness.”

Agent K said he and other deejays such as Mitch D and Madala were hosting house sessions every weekend since May at Empress Lounge.

“The sessions are all about promoting house music irrespective of whether it is commercial or deep. We host the pioneers of house music in the country such as DJ Hally and Thabbie as well as up-and-coming spinners. Although it was initially poorly attended, we are starting to see more people coming,” he said.

“The idea is to share the skills and come up with innovative ways to revive the genre. So far we have one female disc spinner, but the aim is to have a feminine touch in our sessions as there are many ladies out there who are passionate about House.”