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T-Mech out to promote local brands

Mamohlakola Letuka

RAPPER, T-Mech, will this year dedicate the fourth edition of his annual glitzy birthday party scheduled for Cuban Linx this Saturday to the promotion of local brands.

Born Thulo Monyake, the Ke e batla kaofela hit-maker turned 29 on 6 February this year.

The event has for the past four years been held under different themes but this time the musician, who also owns the Basali clothing line, is advocating for support of home-made labels as revelers are expected to show up rocking local brands.

A list of local performers has been lined-up led by Kosept, Nine 24, Trybz, Pascal C, Chomma Dee, PrinceFrancis, as well as Johannesburg’s Mocheques, Spontaneous and Kyotic DJ.

The event will also see 20 people walking away with VIPs packages including bottle service, Elite energy drinks, caps, wristbands and a 4GB flash drives loaded with Lemekoane’s new single Ha E Lapa.

“This year T-Mech is all about social responsibility and building local brands,” said the singer.

He said he would also be clearing his wardrobe and giving to the needy.

“The theme of the event is ‘Wear Local’. I’m on a personal mission to clear out my current wardrobe to leave only local gear. I’m patriotic and more local businesses need to be recognised for the collective growth of the nation in order to grow the economy,” he said adding that wear local is a movement close to his heart.

He said instead of more established brands of people who do not need the money, it is best to buy from local stalls.

The birthday party, he said, is the first in a series of events that he would be partnering with many people toward social responsibility.

He added that he would be working on a celebrity basketball and soccer tournament with high school tours as well as production workshops.

T-Mech will on 3 and 4 March be at The Hub, Morija hosting a production and career guidance workshop for the youths that may aspire to venture into music and production.

 

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