MASERU — Vodacom Lesotho has launched this year’s Summa Feva although the company remains non-committal on whether or not the annual promotion will come with a popular bash this time round.
Since the promotion was launched four years ago, a musical concert featuring local and foreign performers has been the major highlight.
Vodacom’s acting marketing manager Refiloe Mohlotsane however said they were still considering some “factors” before deciding on the bash.
“With this campaign, we are giving back to Basotho who have been supporting Vodacom throughout,” Mohlotsane told Xpress People at Friday’s launch in Maseru.
“This event normally engages activities such as the Summa Feva Bash but at this moment we cannot say whether or not we will have the event.
“Bringing back the bash will be determined by a number of factors which Vodacom is still looking into.”
During the promotion, which ends on March 3 next year, 10 Corsa Utility cars will be given away.
Lucky Vodacom customers will also stand a chance to win various other prizes including cellphones and grocery vouchers.
Mohlotsane said this year’s Summa Feva, run under the slogan “share the love”, was bigger and better.
“Summa Feva 2010 is bigger than the previous Summa Feva campaigns,” she said.
“We are celebrating with our reliable customers especially now that our subscriber base has grown massively.
“This is just a way of saying thank you to Basotho . . . because Vodacom has indeed witnessed the unwavering support of Basotho.”
The promotion will see road shows taking place around Lesotho’s districts.
“This year Vodacom wants to share the love all over the country,” Mohlotsane said.
“We want to avail all our products and services to all Basotho around the country.
“At the end of this fourth campaign, we hope to have built a stronger and long-term relationship with Basotho.”
Friday’s colourful launch in Maseru saw a convoy of vehicles and the prize cars moving from Vodacom’s head office along Kingsway Road to Maseru Bridge border post before the procession returned to the city centre.