FIRST came Beats by Dre, and now there’s another rapper-endorsed product headed to the consumer market: Snoop Dogg’s cannabis brand, Leafs By Snoop. The Colorado-based company stocks a range of cannabis flowers, edibles and concentrates and makes Snoop the first celebrity to front a line of personally branded marijuana products.
“It’s a true blessing that I can share the products I love so much with y’all today. From the flower, to the concentrates, and edibles – it’s all hand-picked by yours truly so you know it’s the hottest product out there. It’s the real deal and you gotta get out to Colorado to try it first!” read Snoop’s statement on the company website.
“Wherever my musical journey has taken me around the world, it’s beautiful to see how chronic leafs are a common source of peace, love and soul that connects us all.
“Leafs by Snoop is my way of sharing the experience I have with the finest quality cannabis one could imagine. Let’s medicate, elevate, and put it in the air!”
Snoop launched the brand at a private event on Monday. Leafs by Snoop products are to first be sold exclusively at licensed Colorado cannabis shop LivWell, before being rolled out to other shops by the end of November, according to marijuana-focused site the Cannabist.
Throughout his rap career, Snoop has performed such subtly titled songs as Smoke Weed Everyday, Smoke the Weed, Smoke the Weed and This Weed Iz Mine.
“Since I’ve been at the forefront of this movement for over 20 years now, I’m a master of marijuana,” said Snoop, at the brand launch event. “Leafs By Snoop is truly the first mainstream cannabis brand in the world and proud to be a pioneer.”
This year has also seen country music icon Willie Nelson announce plans to release his own brand of marijuana, dubbed Willie’s Reserve.
Though Snoop’s name is attached to the brand, the Cannabist reports that as a non-resident of Colorado the rapper cannot technically own Leafs by Snoop. Flavours are named Cali Kush, Bananas, Purple Bush and Blueberry Dream and available in flowers and concentrates, while “Dogg Treats” – a branch underneath the Leafs By Snoop umbrella – will include Peanut Butter Gems, Gummies, Drops and Fruit Chews containing THC.
Colorado legalised both the medical and recreational use of marijuana in 2012. In September this year, the state had nearly doubled its legal marijuana tax revenue from the year before, pulling in $73.5 million (M1.057 billion). – Guardian
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