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Pioneer Mall evokes World Cup spirit in spectacular fashion

Mohalenyane Phakela

Pioneer Mall on Friday held a fun-fair, joining in the FIFA World Cup festivities taking place around the globe and also officially launching its fan-park for the soccer extravaganza currently underway in Brazil.
The fiesta started with a fun-filled march from the Main Traffic Circle, with the procession going down Mpilo Road, and ending at the mall.

The walk included different entertainment activities such as steel-walking and fireworks, drawn from the Brazilian celebrations. The marchers, who were mostly from companies that sponsored the event, were all dressed in Brazilian colours and football attire while also blowing vuvuzelas and waving different flags of the 32 teams taking part in the 12 June — 13 July showcase.
The public walking along Mpilo Road, as well as passing motorists, joined in the festivities by whistling and sounding their car-horns, creating a real spectacle reminiscent of the carnival scenes that have marked the tournament throughout Brazil.

The celebrations continued as the marchers reached the mall, where fire-dancers performed different tricks that deserved a standing ovation, which they duly got from the enthralled audience.
“We, at Pioneer Mall, align ourselves with international events, so we decided to be part of the World Cup celebrations that are taking place around the globe. In addition, we have tenants here at the mall, who come from different countries that are taking part in the international soccer tournament,” Pioneer Mall Marketing Assistant, Phokoane Taoana, told Xpress People.
“We used the Brazilian theme because that is where the World Cup is being held so we had to look the part. That is why we brought fire-dancers and steel-walkers among our customers for them to witness this kind of Brazil-celebration, live.
“The fact that we could not go to Brazil does not mean we cannot be part of the festivity; we can also have our own type of fun, aligned with the soccer tournament.”

Friday’s event also saw the launch of the mall’s fan-park where people would have the opportunity to watch the World Cup on big screens in Ster-Kinekor theatre.
“We are official launching the fan-park, where people will watch the World Cup in Ster-Kinekor.
“There will be different activities by sponsors in-between matches; the sponsors will use the breaks to tell the spectators about their products and services while others will be providing entertainment such as dances and music performances.

“As it is Father’s Day on Sunday (today), we will have a fathers’ mini-tournament where they will play soccer in pairs, and competing for different prizes that we will be giving away.
“The main reason we held this event is to promote the love of soccer in our country and enhance Pioneer Mall as the number one entertainment destination in Lesotho.”

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