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Lorenzo broadens horizons

Lerato Matheka

MASERU — R’n’b artiste Lorenzo says he has diversified his music to include gospel and afro-pop genres in his latest production.
Lorenzo, born Lereng Mosoang, told Xpress People this approach will help him broaden his fan base.
The artiste released his new six-track mix-tape, The Uncut Vol 1, last month.
The production has a healthy sprinkling of gospel tune.
“It has been a tough journey but the brand needs to stay alive,” Lorenzo said.
“I am going to release a series of mixtapes from this year and they will feature tracks ranging from r’n’b to gospel music.”
He said the decision to include gospel tunes was meant as a “survival tool”.
“I have learnt to survive. An artiste needs to think outside the box and explore talent that is why I have included other genres,” Lorenzo said.
The mixtape features songs like Lerato la rona (hip hop), Tell me all (r’n’b) and God’s Grace (gospel) which are already receiving fair airplay on different local radio stations.
“For the first time in my music, the mixtape features songs that are in Sesotho so I believe my fans will enjoy it,” Lorenzo said.
“I will be releasing Uncut until Vol 5 then after that I will continue with albums. I am doing this to stay in the market and give my fans something to listen to,” he said.
Lorenzo is rarely seen on local events’ line-up.
“Promoters may not book me to perform at their shows but I have learnt throughout the years that my market is of a more mature crowd.
“I am mostly booked at corporate events and weddings and this has been an influence in expanding my productivity.
“I organise my own events as well with the intention of getting my music out to reach a broader audience.”
“I have learnt that for one to be successful in the industry one needs to work hard and dedicate their time and energy. This is why I will be dropping a mixtape annually.”
The muso, who has four r’n’b albums under his belt since 1995, said his latest release gave him a chance to change and expand his music.

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