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Lioli to launch TV channel

Pascalinah Kabi

MASERU — Lioli Football Club will officially launch its online television channel during the high-profile tie against Bantu later this month.
This is the first time that a local club has gone digital.
Lioli said they will also use the match to launch the club’s massive advertising project where 11 of their sponsors will showcase their products.
The much-anticipated match will be played in Teyateyaneng on October 28.
Lioli marketing and communications manager, Moeketsi Pitso, told the Sunday Express these two projects are new in the country and needed to be launched in a high-profile match.
“The match between Lioli and Bantu is one of the biggest matches our team will be playing this season and we saw it fit that we launch the two projects during this game,” Pitso said on Friday.
He said Lioli Television is a project that will give supporters who are unable to make it to games a peak into the team’s performance and other programmes.
“Lioli Television will give our supporters, both in and outside the country an opportunity to watch and be updated on all the team’s important programmes like goals and celebrations as well as other things,” he said.
The programme will run online, he said.
To access Lioli Television, supporters will visit the team’s website and then follow a television link which will open all video clips, goals, celebrations and interviews.
“The field advertising will see Maseru Toyota, NBC Sechaba, Mafube Investments Holdings, LSP, Lesotho Standard Bank, Alliance Insurance, Matekane Group of Companies, Nedbank, Ashcor, LCCC, Techwear and Executive Transport advertising their products during all our home games,” Pitso said.
“This will be the first field advertising project for any premier league team in the country and we are hoping to benefit by making profits which will help run the team smoothly,” he said.
He said companies will also be given an opportunity to run their advertisements on the team’s online television.
Pitso said they were expecting a sell-out crowd during their tie against Bantu.
In the last meeting between the sides, Lioli beat Bantu in the Bokamoso Tournament in Mafeteng as well as the Four Teams
Tournament at Setsoto Stadium in the offseason.

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