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Goodwill introduces E-Car services in Lesotho

MASERU — A South African-based car service brand, E-Car, has partnered with Maseru’s Goodwill Auto Clinic to open the first local branch on Wednesday. Goodwill becomes the 61st member of the E-Car which boasts of service centres in all nine South African provinces and Namibia.

E-Car provides a link between individual service centres that have become its members like Goodwill and major suppliers of vehicle parts. E-Car members get branded products from nine preferred suppliers at a competitive prices and technical training at Robert Bosch Technical Training Centre in Johannesburg.

The preferred suppliers include Bosch, Gabriel, GUD, Hella, Osram, Sachs and Valvoline.

Speaking at the official launch Hansie Le Grange, Managing Director of Diesel-Electric which has entered into a joint-venture with E-Car, said they “insist on high standards and conformity with regards to corporate ID, visual standards, technical equipment and competence.”

“We do not use the big stick approach but prefer to encourage our members with the carrot approach so that at the end of the day our members get benefits associated with franchising whilst avoiding the negative such as high cost,” Le Grange said. He said E-Car also provides assistance with administrative system and workshop innovations such as the Auto Estimate on line system, which allows workshop to quote accurately and fast on service and parts for any vehicle. “This takes out the guesswork and avoids costly mistakes,” he said.

He said E-Car allows members to run their businesses in the manner that is suitable to their specific geographical location whilst giving them national and international support.“We all know the days of backyard mechanics are gone as today’s vehicle has become a computer on wheels. “30 percent of a new vehicle price is made up of electronics. Just to mention a few, modern cars have parking sensors, headlights that follow the turns and ups-and downs of a road, wireless steering and other electronics. No more wiring on vehicles,” he said.

“Today’s cars have automatic braking sensors to avoid you smashing into the back of another vehicle and sensors that monitor your alertness and automatically brake and slow down if you are sleepy behind the wheel.” The Goodwill Auto Clinic director Jenny Wang said they are going to offer their customers the best services.

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