…up to M6 million in prizes up for grabs
Leemisa Thuseho
TELECOMMUNICATIONS giant, Econet Telecom Lesotho (ETL), in partnership with its sister company, Sasai Econet Financial Services (SEFS), has officially launched the Hóa Khonahala (it is possible) campaign, with prizes worth up to M6 million up for grabs.
Running under the tagline #CruisingNicely Festive Campaign, the initiative was launched on Friday at Sefika Complex in Maseru.
Spanning from October 2025 to February 2026, the campaign seeks to reward customer loyalty while promoting increased engagement across Econet’s mobile and EcoCash platforms.
Through the campaign, customers stand a chance to win a variety of prizes including three brand-new Toyota Starlet vehicles, cash prizes, smartphones, and Smart TVs. Participants will also have the opportunity to accumulate points and earn cashback throughout the campaign period.
The more customers transact, the more points and cashback they earn—giving them even greater value for their continued engagement. These accumulated rewards can later be redeemed for exciting prizes and benefits.
Speaking at the launch, ETL Acting General Manager – Marketing Communications and Customer Experience, Puleng ‘Mathabo Masoabi, said Hóa Khonahala reflects Econet’s commitment to rewarding customers while advancing Lesotho’s digital transformation.
“Through this campaign, Econet is not only rewarding our valued customers but also reaffirming our pledge to drive Lesotho’s digital economy forward,” Ms Masoabi said.
“Every transaction and every connection through our network brings us closer to building a more inclusive and digitally empowered nation.”
She also said initiatives such as Hóa Khonahala encourage customers to embrace digital platforms, enhance convenience, and promote financial inclusion—key drivers of economic growth and social progress in Lesotho.
For his part, SEFS General Manager, Moeketsi Mafereka, highlighted the importance of collaboration in expanding access to financial solutions.
“Working hand-in-hand with ETL on this important campaign demonstrates a shared vision to empower Basotho through convenient, secure, and innovative digital financial services,” Mr Mafereka said.
“The campaign reinforces our commitment to broadening financial inclusion and rewarding customers for their loyalty to our products and services.”
This campaign is open to both new and existing customers. New customers can qualify by registering for EcoCash, EcoSure, or ETL mobile services and meeting the minimum transaction thresholds.
As for existing customers, they can participate by purchasing exclusive campaign bundles or transacting on selected EcoCash services such as Pay Bill, Bank-to-Wallet, Send Money, and Merchant Payments.
ETL and SEFS will also embark on a national roadshow across all 10 districts over the five-month campaign period, engaging customers directly and offering instant prizes including cash, smartphones, and airtime.
The campaign will be supported through radio, social media, and in-store promotions, with weekly updates and winner announcements shared across ETL’s digital platforms.