ALLIANCE Insurance Company on Friday stepped up its traffic safety campaign efforts by handing over 20 portable road signs to Emotiv PR for use by traffic marshals in Maseru.
The donation comes after the insurance joined hands with marketing company Emotiv PR, online radio GrindNation, the Lesotho Chamber of Commerce and Industry (LCCI) and the Lesotho Mounted Police Service (LMPS) to help control traffic on highly congested roads for the safety of pedestrians.
The initiative, dubbed the Alliance Thusanang Traffic Campaign places trained marshals around Maseru during rush hours to help ease traffic flow.
Alliance Insurance’s distribution manager Makhozi Foko said the donation of the equipment was in response to the need which they have observed.
“The equipment that we are donating today is going to be used by our Alliance Traffic Thusanang Campaign personnel to help in their work on the roads,” Mr Foko said.
Tlali Mapetla of Emotiv PR, said the equipment would help to strengthen the visibility of traffic officers on the roads that are near schools so that school children can cross busy roads safely.
“Through this equipment we will also be introducing scholar patrols on roads that are near schools,” he said.
Khotso Motseki from Alliance Insurance, said since the campaign kicked off last June, a notable improvement on the flow of traffic has been observed.
“Generally speaking, there has been an improvement in the flow of traffic on our roads since the campaign started.
“We do however, encounter a number of challenges in the process, which include motorists who still insist on parking on the side of the road, which causes traffic congestion by narrowing the road.”
He said the campaign also includes radio programmes which are meant to raise awareness about traffic issues.
He also urged more stakeholders to come on board to ensure that the programme expands to other districts of the country.