THE Magic In Progress (MIP) music stable is revamping its operations as part of a process aimed at positioning itself as the leading production house with the most prominent names in the country’s music industry.
Jerry Madubela of Spring Lights 1307, has taken over as manager from T-Mech (real name Thulo Monyake) as part of the stable’s reinvention process which has also seen new acts been signed while negotiations are in progress to bring other artistes on board.
Established 2010 as Magic I Productions, MIP became a hub for many of today’s currently popular urban music names. The group was assembled to assist MIP acts to get collective bookings under one name instead of multiple solo names. The pioneer MIP cast consisted of partners, Mocheques, RMC, MC Conundrum and T-Mech.
In 2013 MIP changed its name to Magic In Progress, operating as the artist group, under management of T-Mech. The team’s popularity grew in the same year when they released Basali All Star Remix which became a national anthem.
By 2015 MIP had under its roster names such as T-Mech, Shuffle 44, Rifle 3shots, Ms Kiva, Blaze, Shattaqueen, RMC, Sthola sa Makwera, Snurd, Pearlucci, Shu Du, Shwiiiizy, Mocheques, Dollaman, MC Conundrum, Flix Da Spliff, Kislev, Lebza P/ K’ul Smoko and K’henny. It also had associates such as Jiji F, Megahertz, J Cob, Furlz, Scarra WA Matash, TURK, Skebza D and Chocolate Soul.
Last year they became the brand ambassadors of telecommunications giant Econet, being featured on billboards, radio commercials as well as performing during promotional roadshows.
“After more than four years of existence, MIP has decided to reinvent itself and create a new package for our supporters starting at the close of 2017,” Madubela said.
“Spring Lights have been partners with MIP since its inception and as a result of fruitful results, I was invited to MIP as part of the management team to further see what MIP could do for Lesotho through its associations.
“MIP boasts a new roster of artistes and there are negotiations to bring other on board. The expansion will also include management of solo artistes, including familiar faces like Kimberley, Tianna (Lindiwe Q), Preezy PM, Thato (Drummer) and Trybz.”
He said they also aimed to nurture and develop arts, skillsets, clothing and multimedia to achieve sustainability within the entertainment industry.